Summary
While YouTube is still free to use, the service has rolled out subscription plans over the years that offer users extra benefits. One example of this was YouTube Red, which came with exclusive content. These days, YouTube offers services like YouTube Premium, Premium Lite, and YouTube TV.
YouTube Keeps Changing the Way Ads Work
These aren’t the only changes that YouTube has made to its ads in recent times.YouTube changed mid-roll adsin May, stating that it would be adding them to “natural break points” where they wouldn’t interrupt flow or spoken sentences. Also in May, YouTube announced a new AI feature called “Peak Points” that identifies where in a video’s timeline it receives elevated levels of viewer attention, and puts ads right after those moments. YouTube is constantly tweaking the way it serves ads, so further alterations to YouTube Premium Lite could be in the cards in the future.
