Summary
Twitchstar Asmongold has officially joined Kick, becoming the latest high-profile streamer to expand onto the rising platform, but the way he did it surprised many. Kick, which launched in late 2022 as a challenger to Amazon-ownedTwitch, has been gaining attention thanks to its more lenient content guidelines and significantly higher payouts for creators.
One of the key ways Kick has been growing so fast is by signing some of the biggest names from Twitch and YouTube, and it has been spending a lot of money to do it. Back in June 2023, Kick secured deals with two of Twitch’s top content creators: xQc, who reportedly signed a $100 million contract, and Amouranth, though the details of her deal have not been made public. That same year,Kick also brought on Nickmercs under a $10 millionnon-exclusive agreement, letting him stream on Kick while keeping his existing audience elsewhere.
On June 1, Kick surprised many by officially announcing Asmongold’s arrival with a post saying, “Welcome to the Kick family @Asmongold.” In response, Asmongold shared that he would begin multistreaming the very next day, meaning he will broadcast his content on both Twitch and Kick simultaneously. The unexpected twist, however, was that this partnership didn’t involve any major financial deal. Kick co-founder Bijan Tehrani quickly clarified that Asmongold joined simply through the standard Kick Partner Program, with no exclusive contract or large payout. He criticized Twitch’s long-standing practice of limiting creators within a closed ecosystem, noting thattop Twitch streamer Asmongoldchoosing to multistream represents a major shift.
Asmongold Explains Why He Joined Kick
Asmongold later explained his decision to joinKick’s partner programby saying that he believes multistreaming is the future of content creation. He stressed that nothing will change for his Twitch viewers - his content will still be available there as normal. This move simply adds Kick as another place where fans can watch him. When asked why he chose Kick over YouTube, Asmongold pointed to YouTube’s strict DMCA policies, which make the platform difficult for his type of streaming.
When asked if he received a big payout for joining Kick, he said no, emphasizing that his decision was about keeping creative freedom and not signing exclusive deals. Interestingly,Asmongold had hinted at this plan back in 2023during a livestream, where he said he wasn’t ready to commit exclusively to any platform. At that time, he made two things clear: he would continue streaming regularly and wanted to maintain control over his content instead of signing restrictive agreements.
