Summary
James Gunn is confident thatSupermanwill solve DC Studios' problemswhen it releases on June 30, 2025. The iconic superhero will be flying back into theatres around the world as Gunn’s era of the DCU begins, and it needs to kickstart the franchise strongly.
If the DCU is ever going to be competitive with its Marvel counterpart, then a strong first outing for the Man of Steel will be crucial because he’s the franchise’s flagship character. DC Studios is looking at every possible approach for makingSupermana success, and that appears to include potential early screenings.
DC Studios Is Working With Amazon Prime To Deliver Early Superman Screenings
Superman Will Be Viewable Prior To Its Worldwide Release
DC Studios islooking to run fan screeningsforSupermanand will work alongside Amazon to make that happen.They have partnered together for an advance screening on July 8, which will be several days before it becomes available to the worldwide public. People with an Amazon Prime account will be able to reserve tickets forSuperman’sscreening via PrimePremiere when they’re made available to fans. Still, an official date for that moment is not known. It’s also unclear whether or not Amazon will look to host more screenings before the release date, but they will provide a unique opportunity for major fans of the character to watch the movie ahead of time if they wish.
Early Screenings Could Have A Negative Impact On Superman’s Success
Poor Reviews Might Hurt Superman’s Box Office Return, As It Did For The Flash
Early screenings are a brilliant service for major fans of the movie, but they often only appeal to the people who would have been going to see it regardless of the date. Thekey forSupermanto succeedwill be having as much hype as possible surrounding it, to the point where viewing the film feels like a compulsory event that people have to do. Having a strong opening will play a key part in that, but the DCU isn’t starting with the best reputation due to previous movies from DC Studios.While Gunn is going to be offering a fresh take, there will be a lot of skepticism,and there’s a chance that many will be dubious of going to watch a film at an early screening before more people have seen and commented on it. If early screenings don’t sell out, then it will be a disastrous start forSupermanand something that could be impossible to come back from.
The main threat of early fan screenings is the possibility of poor reviews. If fans come out of them in their droves and say that the film was terrible, it is guaranteed to put people off purchasing tickets straight away. Some will wait for further fan feedback, while others will simply decide never to see it or wait until it’s available on a streaming platform. That’s why the decision to do these fan screenings might end up backfiring, as it could destroy all of the positive marketing that’s taken place up until now.This is an issue thatThe Flashsuffered from, when early viewings led to fans destroying the movie via the word of mouth. Of course, on the flip side, if the results are overwhelmingly positive, then it couldincrease the excitement surroundingSuperman. However, that’s what makes the decision to run these screenings such a dangerous one because there is a very small margin for error, and DC Studios must ensure that it leans the right way, or it will have a mountain to climb, not just with this movie, but the entire franchise.
Fans Might Leak Lots Of Superman Spoilers Online And Hurt Interest
This Became A Problem For Marvel’s Thunderbolts*
Another risk with early fan screenings is the power of social media when it comes to spreading information about the movie itself. Nowadays,it can be almost impossible to avoid specific details if they’re leaked online, which can ruin people’s interest in a movie. That’s a fate that will putSupermanat risk of suffering, especially if key scenes and details are revealed before the release date when the bulk of people will want to see the film. Learning key plot points can easily turn fans away, and that’s something that DC Studios should be actively trying to avoid, especially afterwhat happened toThunderbolts*. Spoilers for the latest Marvel entry were everywhere online, including the huge post-credits scene. Marvel ended up renaming the movie soon into its run, and while that might have always been the plan, it felt like online spoilers forced the decision, which will have confused a large portion of fans. It’s a big risk for DC Studios to take when the financial benefits will be small, as it’s an idea that caters to diehard fans. However, it’s moving forward, and now fans must hope that the decision helpsSupermansoar to new heights rather than working as a kryptonite.
