Summary
AnotherThe Crewgame has been greenlit atUbisoft, according to a new report from an established industry insider. The purported project would mark the fourth mainline entry inUbisoft’s open-world racing franchise and will allegedly serve as a return to its original formula.
The Crewseries is the sole focus of Ubisoft Ivory Tower, a Lyon-based studio founded in 2007. Following the release of the first entry in 2014, the French developer launchedThe Crew 2andThe Crew Motorfestin 2018 and 2023, respectively.
Thepopular racing franchiseis now set to continue, according to Insider Gaming’s Tom Henderson, who reports that “the nextThe Crewgame has been greenlit.” The exact timing of its reported approval remains unclear, though the implication is that it happened recently. Henderson, who has a long history of credible Ubisoft scoops, later clarified that the new project is a sequel toThe Crew 2rather than being a follow-up toThe Crew Motorfest.
The Crew Motorfest Is a Significantly Different Game Than Its Predecessors
For context,The Crew Motorfestmarked a notable shift for the series in terms of overall game design philosophy. While the first two entries took place in scaled-down versions of the contiguous United States, the third installment opted for a morecondensed open-world environmentbased on O’ahu, an island in Hawaii. Between this exotic setting, event-driven content, and a festival theme,The Crew Motorfestis much more akin toForza Horizonthan its predecessors were.
Next The Crew Game May Be Called The Crew 3
Since Henderson’s report suggests that Ubisoft Ivory Tower will return to the series’ earlier, exploration-driven gameplay loop, the rumored title could also revert to the numbered naming scheme, releasing asThe Crew 3. While the Lyon-based studio may have started working on another project,The Crew Motorfest’s seasonal updatesaren’t likely to end in the foreseeable future. The latest entry broke its predecessor’s sales records early on and its current monthly active user count is at least in the tens of thousands, according to public data visible in-game via Summits and custom Car Shows.
Assuming the fourth installment is now in pre-production, it’s extremely unlikely to hit the market until well into the next console generation, which is expected to start around late 2027. Modern game development cycles have grown noticeably longer in recent times, with a typical big-budget project now taking at least five years on average. Ultimately, a 2030 launch still wouldn’t rule out the possibility of the fourthThe Crewgame being a cross-gen title, much likeThe Crew Motorfestwas.
