Summary
Superman’s marketing campaign is ramping up, and the conversation is shifting toward what would truly count as a win for Warner Bros. On the quality front, it looks pretty solid, but box office returns will always be the most important metric to Hollywood bigwigs. Now, fans have a clearer picture of the number it needs to hit.
Come July 11,Supermantakes to the skies. Fans will get to witness on the big screen David Corenswet as the latest Man of Steel, Rachel Brosnahan as Lois Lane, Nicholas Hoult as Lex Luthor and a bunch of other superheroes, including Isabela Merced’s Kendra Saunders/Hawkgirl, Nathan Fillion’s Guy Gardener/Green Lantern,Edi Gathegi’s Mister Terrific/Micheal Holt, and Anthony Carrigan as Metamorpho.
According toThe Wrap,Supermancarries a hefty production budget of $225 million, meaning it would need to earn around $500 million globally to break even. However, the report acknowledges that a box office haul of around $700 million would likely be considered a commercial success by both industry observers and the public. For reference,Man of Steelgrossed $670 million against a similar production budget in 2013.
Superman’s Status In Pop Culture Almost Always Guarantees Success Of Some Measure
A $500 million-ish break-even threshold aligns nicely with Hollywood’s standard profitability metric. As a general reminder, for a film to be described as profitable, it needs to generate at least two-and-a-half times its production budget to account for marketing, distribution, and other additional costs not reflected in the initial budget.
Superman’s zeitgeist status in pop culture all but guarantees audience interest—and by extension, profitability. Four of the seven live-action movies (if 2017’sJustice Leagueis excluded) in which the character has taken the lead have been profitable. Nearly five decades after its debut, Richard Donner’sSuperman’s $300 million gross against a $55 million budget remains the most profitable solo outing of the character. However, the stakes have swayed in recent times. There’s been talk of a Superman film needing to gross at least $700 million to be considered a success. It’s an expectation that is shaped by the performances of the genre’s other titans: Batman and Spider-Man. Two Batman films have crossed the billion-dollar threshold, while eventhe lowest-grossing Spider-Man movie,2012’sThe Amazing Spider-Man, still earned $758 million globally.
1978
$55 million
$300 million
1980
$54 million
$190 milllion
1983
$39 million
$80 milllion
1987
$17 million
$30.3 million
2006
$232 million
$391.1 million
2013
$225 million
$670 million
2016
$250 million
$874 million
Given thatSupermanalready holds the record as the most-viewed and engaged trailer for DC and Warner Bros., a $700 million-plus finish is a reasonable expectation for both fans and studio executives. A $1 billion haul would almost certainly disprove the long-held belief thatthe blue boy scout is a spent forcein the modern superhero world. Of course, a massive gross of that magnitude would also dispel the popular theory that superhero films are on a precipitous downturn. Even if this is true, it won’t stop DC and Marvel from continuing to pump out movies year after year. Let’s see whatSupermanhas in store for us later this summer.
