Summary
Adin Ross is claiming that “lazy streamers” are to blame forKickending its trend of offering major deals to allure top streamers to the platform. The streaming platform built itself up as one of the biggest competitors for the juggernauts of Twitch and YouTube in its early days, promising a less restrictive environment than the Amazon and Google-owned websites. The rise of Kick even saw several big-name content creators leaving Twitch, with streamers like Amouranth andxQc making the jump to Kick. However, popular streamer Adin Ross has a theory about why Kick’s big deals have slowed down.
Kick has often made itself a major topic of conversation among the streaming community, for both the good and the bad. Kick offers plenty of enticing perks for streamers looking to migrate over from other popular streaming services likeTwitch, including Kick’s lucrative revenue share and looser policies on content moderation. The platform has also taken plenty of heat from its detractors, citing everything from its backing from gambling website Stake to several on-stream controversies from its top talents. Now, Adin Ross is speaking out about one shift in Kick’s policies.
As reported by Dexerto, Adin Ross spoke out about why he thinks Kick has ceased giving exclusivity deals to top streamers. Ross shared his belief that a major reason for Kick moving away from its exclusive deals is due to the streamers themselves, stating that several major streamers “get lazy” after signing on Kick.Adin Ross even called outpopular streamer BruceDropEmOff during the Kick clip, citing Bruce moving to less taxing content like watching movies and streaming without a camera. Ross did clarify during the segment that he does not have any personal issues with Bruce.
Adin Ross Casts Blame on “Lazy” Kick Streamers
Adin Ross' stance on Kick’s streamer signings comes as his own status on the platform was called into question not that long ago. Adin Ross teased a potential departure from Kick late last year, even leading to a major dispute between the platform’s second-biggest talent and co-founder Ed Craven. Adin Ross also saw a major change in his status on one of Kick’s biggest competitors, with the streamerfinally unbanned from Twitchmore than two years after his most recent suspension.
With Adin Ross staying on Kick for the foreseeable future, the streamer has already revealed some big plans in the works. Adin Ross revealed that he is planning to host his own end-of-year awards show for online content creators in 2025, planning tocompete with the popular annual “Streamer Awards"later this year. Ross also teased plans for a special roleplay server forGrand Theft Auto 6following its release, giving fans the opportunity to earn real-world money through the game. Adin Ross looks set to maintain his status as one of Kick’s top streamers with several major projects in the works.
